Discovery

Understanding user problems, needs, and constraints.

Weighted Scoring Model

The Weighted Scoring Model is a decision-making tool used to compare different options based on multiple criteria.

Value Proposition Calculator

The Value Proposition Calculator is a tool used to quantify and evaluate the value offered by a product or service to its customers.

Voice of Customer (VOC) Matrix

The Voice of Customer (VOC) Matrix is a tool used to translate customer needs into actionable business requirements.

Value Proposition Canvas

The Value Proposition Canvas is a tool that helps businesses align their products or services with customer needs and desires.

User-Centered Design (UCD)

User-Centered Design (UCD) is a design philosophy and process in which the needs, wants, and limitations of end users are given extensive attention at each stage of the design process.

User Flow Analysis

User Flow Analysis is a method used to evaluate the steps a user takes within a software or service to complete a task.

User Research Framework

The User Research Framework is a systematic approach to gather, analyze, and interpret user data to inform design and business strategies.

Problem Solution Fit Canvas

The Problem Solution Fit Canvas is a strategic tool used to align customer problems with potential solutions.

Price Sensitivity Meter

The Price Sensitivity Meter (PSM) is a market research tool used to determine optimal pricing levels for products or services.

Personas

Personas are fictional characters created to represent different user types within a targeted demographic, attitude, and behavior set.

Opportunity Scoring

Opportunity Scoring is a strategic framework used to evaluate and prioritize business opportunities based on their potential value and alignment with business objectives.

Opportunity Assessment Template

The Opportunity Assessment Template helps organizations evaluate potential business opportunities systematically.

Opportunity Solution Tree

The Opportunity Solution Tree is a visual framework used to map out the best paths from a problem to a solution, focusing on customer needs and potential opportunities.

MVP Definition Canvas

The MVP Definition Canvas is a strategic tool used to outline and prioritize the minimal viable product features for startups.

Needfinding (Needs Analysis)

Needfinding (Needs Analysis) is a process used to identify and understand the needs of users or customers to inform product or service development.

MoSCoW Method

The MoSCoW Method is a prioritization technique used in project management and software development to reach a common understanding on the importance of delivering each requirement.

Mental Models Framework

The Mental Models Framework is a cognitive tool that helps individuals and organizations simplify complex realities by using internal representations of external reality.

Lean UX Framework

Lean UX focuses on rapid design iteration and user feedback to create better products.

Jobs-to-be-Done Timeline

The Jobs-to-be-Done Timeline framework helps businesses understand customer motivations and behaviors over time.

Joint Requirements Planning (JRP)

Joint Requirements Planning (JRP) is a process used in project management to facilitate the collection and agreement of system requirements among stakeholders.

Journey Mapping

Journey Mapping is a visual representation of the process that a person goes through to accomplish a goal.

Jobs to Be Done (JTBD)

Jobs to Be Done (JTBD) is a framework that helps companies understand customer needs by focusing on the 'jobs' customers are trying to accomplish.

Innovation Matrix

The Innovation Matrix is a tool used to categorize and prioritize innovation initiatives based on their novelty and implementation complexity.

Innovation Labs Framework

The Innovation Labs Framework is a structured approach to fostering innovation within organizations by creating dedicated spaces and teams focused on exploring new ideas and technologies.

Influence Diagram Framework

The Influence Diagram Framework is a visual tool used to model decision-making processes, highlighting the relationships between decisions, uncertainties, and objectives.

IDEO Design Thinking

IDEO Design Thinking is a user-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.

Human-Centered Design Framework

Human-Centered Design (HCD) is a creative approach to problem-solving that starts with people and ends with innovative solutions tailored to meet their needs.

Hypothesis Testing Framework

The Hypothesis Testing Framework is a methodical approach used to determine if there is enough evidence to reject a hypothesis in favor of an alternative.

Heuristic Evaluation Framework

Heuristic Evaluation Framework is a usability inspection method used to identify usability problems in a user interface design.

Fogg Behavior Model

The Fogg Behavior Model (FBM) is a framework for understanding human behavior through the convergence of motivation, ability, and prompts.

Force Field Analysis

Force Field Analysis is a decision-making technique used to identify and analyze the forces that support or oppose a particular change.

Feature Tree

The Feature Tree framework is a visual tool used to organize and prioritize product features.

Experience Sampling Framework

The Experience Sampling Framework is a research method used to collect data about participants' behaviors and experiences in real time.

Feature Value Matrix

The Feature Value Matrix is a tool used to evaluate and prioritize product features based on their value and impact.

Feasibility/Desirability/Viability

The Feasibility/Desirability/Viability framework is a strategic tool used to evaluate new products, services, or business ideas based on three key aspects: feasibility, desirability, and viability.

Experience Maps

Experience Maps visualize the complete journey a user or customer has with a product or service, highlighting key interactions and emotions.

Event Storming

Event Storming is a collaborative, visual modeling technique used to explore complex business domains and design software systems.

Empathy Mapping

Empathy Mapping is a collaborative visualization tool used to articulate user attitudes and behaviors.

Emergent Strategy

Emergent Strategy focuses on developing strategies from the ground up, allowing for adaptability and responsiveness to real-time changes.

Discovery Sprints

Discovery Sprints are intensive, time-boxed sessions aimed at quickly developing insights and solutions for specific business challenges.

Design Sprint (Google Ventures)

The Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.

Design Thinking

Design Thinking is a user-centric approach to problem-solving that encourages innovation and creativity through iterative design.

Customer Value Chain Analysis

Customer Value Chain Analysis is a framework used to dissect and understand the series of steps a customer goes through when interacting with a company's product or service.

Customer Journey Mapping

Customer Journey Mapping is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from initial engagement and into hopefully a long-term relationship.

Customer Development Model

The Customer Development Model is a business framework used to discover and validate the right market for a product, build the right product features, and test the correct sales and marketing tactics.

Critical Incident Technique (CIT)

The Critical Incident Technique (CIT) is a qualitative research method used to gather facts about significant occurrences from direct observations.

Conjoint Analysis

Conjoint Analysis is a statistical technique used in market research to determine how people value different attributes of a product or service.

Continuous Discovery Framework

The Continuous Discovery Framework is a user-centered approach in product development that emphasizes ongoing interaction with customers to validate ideas and ensure product-market fit.

CIRCLES Method

The CIRCLES Method is a structured approach used for product design and user experience evaluation.

Cognitive Task Analysis (CTA)

Cognitive Task Analysis (CTA) is a method used to capture and document the complex mental processes and skills experts use to perform tasks.

Business Analysis Framework

The Business Analysis Framework is a systematic approach used to identify business needs and determine solutions to business problems.

Build-Measure-Learn Loop

The Build-Measure-Learn Loop is a core component of the Lean Startup methodology, designed to help businesses rapidly discover and validate ideas.

Best-Worst Scaling

Best-Worst Scaling is a method for obtaining preference or importance scores for multiple items.

Assumption Mapping

Assumption Mapping is a strategic tool used to identify and test the validity of assumptions in a project or business idea.

Architecture Trade-off Analysis Method (ATAM)

ATAM is a method used to evaluate software architecture against quality attributes. It helps in identifying architectural risks that could undermine a system's objectives.

5Ds of Design Thinking

The 5Ds of Design Thinking is a framework that guides teams through the process of innovation and problem-solving using design principles.