
70% of product failures are internal - not market-related.
Companies achieve Product-Market Fit but fail to scale because they lack Product-Company Fit.
I have spent 30+ years solving this exact problem, turning struggling product launches into billion-euro success stories.
My framework goes beyond traditional product management to address the organizational alignment that enables sustainable scaling. While others focus on market demand, I focus on building the internal foundation that transforms good products into enduring businesses.




My approach was forged in the crucible of real-world product crises.
Imagine:
3 days before a major product launch, the CTO asks when we'll postpone.
My answer? "We launch on time."
And we did.
This is possible because I've learned to work across multiple organizational levels simultaneously - from product vision through technology implementation. I don't just focus on the product; I ensure the entire organization can deliver.
My philosophy: we build products for people, and that requires human alignment at every level.
The results speak for themselves: products I've built are in 70% of German households, generate €1.5B+ monthly revenue, and have won awards for user experience and best of show. I even sold the very first DSL lines worldwide - proving that breakthrough products require both vision and flawless execution.
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