IDEO Design Thinking is a methodology used to solve complex problems and find desirable solutions for clients. A design mindset is not problem-focused, it's solution-focused and action-oriented towards creating a preferred future. Design thinking involves extensive collaboration, using strategies from the field of design to integrate the needs of people, the possibilities of technology, and the requirements for business success. It helps organizations develop products, services, and internal processes.
Empathize: Understand the needs and motivations of people. | Define: Clearly articulate the problem you are aiming to solve. | Ideate: Brainstorm potential solutions, seeking quantity over quality. | Prototype: Build a representation of one or more of your ideas to show to others. | Test: Return to your original user group and testing your ideas for feedback.
Maintain a clear focus on the user throughout the process | Encourage a wide range of ideas during the ideation phase | Iterate based on feedback multiple times
Promotes innovation through user-centric solutions | Facilitates interdisciplinary collaboration | Flexible and adaptable to different problems
Can be time-consuming | May require significant resources | Results can be unpredictable
Developing new products or services | Improving or innovating on internal processes
When quick decisions are critical | In highly constrained environments where innovation is not a priority