The Jobs to Be Done (JTBD) framework is a tool used to analyze and understand customer motivations and needs. It posits that customers 'hire' products or services to perform specific jobs. By identifying these jobs, companies can innovate and improve products more effectively. The framework is beneficial for creating products that truly resonate with customers and for uncovering unmet needs in the market.
Identify the customer segment: Determine who your customers are and segment them based on various criteria. | Define the job(s): Clearly articulate the job(s) that your customers are trying to get done. | Map the job(s) to outcomes: Identify what successful completion of the job looks like and the desired outcomes. | Identify pain points and barriers: Understand the challenges customers face in completing the job. | Brainstorm solutions: Develop ideas that can better satisfy the customer's job to be done. | Prototype and test: Create prototypes of potential solutions and test them with customers to gather feedback.
Continuously gather and update customer insights | Use qualitative research methods like interviews and observations | Align product development processes with JTBD findings
Focuses on customer needs and motivations | Facilitates innovation by identifying unmet needs | Improves product-market fit
May overlook broader market trends | Can be time-consuming to identify and validate jobs | Risk of oversimplification of customer behaviors
When developing new products | When trying to improve or innovate existing products
When market trends are more important than individual customer needs | When quick, superficial market insights are needed