The Value Innovation Framework primarily addresses friction related to market saturation and commoditization by simultaneously pursuing differentiation and low cost. It helps ensure the organization breaks away from the competition and that new, uncontested market space is created.
The Value Innovation Framework focuses on the simultaneous pursuit of differentiation and low cost, aiming to create a leap in value for both the company and its customers. By analyzing the current market landscape and identifying the factors that drive customer value, organizations can innovate in ways that set them apart from competitors. This framework encourages businesses to rethink their offerings and explore new ways to deliver value, ultimately leading to the creation of uncontested market spaces.