Objectives & Key Results (OKRs) is a collaborative goal-setting tool used by teams and individuals to set challenging, ambitious goals with measurable results. OKRs are used to create alignment and engagement around measurable goals, typically set on a quarterly basis. This framework helps organizations focus efforts on the same important issues throughout the organization.
Define clear, concise, and challenging objectives. | Link measurable key results to each objective. | Set a timeline, usually quarterly, for evaluation. | Regularly monitor progress and update OKRs. | Review and reset OKRs at the end of each cycle.
Align OKRs with the company’s strategic goals | Keep OKRs simple, specific, and achievable | Encourage collaboration across teams when setting OKRs
Increases transparency and alignment within an organization | Promotes engagement and accountability | Enables more agile and responsive planning
Can be time-consuming to implement and maintain | Risk of focusing too much on measurable outcomes | May lead to overly ambitious goals that demotivate
When aligning team goals with company strategy | When measurable outcomes can be clearly defined
In highly unpredictable or creative environments | When short-term results are prioritized over long-term goals