Blue Ocean Strategy

Blue Ocean Strategy directly addresses the strategic friction of market positioning and business model. It helps organizations define a new strategic direction by creating uncontested market space, shifting focus from competing in existing, saturated markets (red oceans).

The Blue Ocean Strategy is a strategic planning model that posits that companies can succeed not by battling competitors, but rather by systematically creating new markets and demand in uncontested market spaces, thereby making the competition irrelevant. This approach encourages companies to innovate and create value in ways that render rivals obsolete, leading to higher profits and growth. The framework emphasizes the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

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Steps / Detailed Description

Reconstruct market boundaries to break away from the competition.
Focus on the big picture, not the numbers.
Reach beyond existing demand to tap into non-customers.
Get the strategic sequence right to ensure viability.
Overcome organizational hurdles and embed execution into strategy.

Best Practices

Conduct thorough market research to identify non-customers.
Use visual tools to understand the current market landscape and explore new possibilities.
Regularly reassess and adapt strategies based on market feedback and changes.