
Affinity Mapping, also known as affinity diagramming, is a tool that helps teams to organize large amounts of data into clusters for analysis and insights. It is commonly used to capture and group ideas generated during brainstorming sessions. The process involves collecting various ideas, sorting them into related groups, and then synthesizing the information into actionable insights. This technique is particularly beneficial for identifying patterns and relationships in complex data, making it easier to address issues or make decisions.