The Double Diamond Model is a design process framework that guides teams through four main phases of product or service development: Discover, Define, Develop, and Deliver. This model helps teams explore a wide range of possibilities (divergent thinking) and then refine and narrow down these possibilities to the best solution (convergent thinking). It is used to manage design processes effectively, ensuring that the end product is both innovative and user-centered. The framework is beneficial for fostering creativity, ensuring thorough exploration of ideas, and aligning the team towards a common goal.
Discover: Identify the problem and gather insights through research to understand user needs and market conditions. | Define: Synthesize the gathered information to define the main challenges and the project scope. | Develop: Generate a range of ideas and prototypes that address the defined challenges. | Deliver: Finalize and launch the solution that best meets the needs identified in the Discover phase.
Engage a diverse team for varied perspectives | Iterate based on feedback at each phase | Maintain flexibility to adapt the process as needed
Promotes thorough understanding of the problem space | Encourages creativity and innovation | Aligns team efforts through a structured process
Can be time-consuming | May require substantial resources | Risk of overemphasis on process over product
When developing new products or services | When redesigning or improving existing products
For quick, tactical decisions | When the problem is already well-defined and straightforward