
The Balanced Scorecard (BSC) is a strategic management tool that provides a comprehensive framework for translating an organization's strategic objectives into a coherent set of performance measures. Developed by Robert Kaplan and David Norton in the early 1990s, the BSC is used to measure and provide feedback to organizations. Beyond traditional financial metrics, it includes performance metrics from three additional perspectives: customer, internal business processes, and learning and growth. This holistic approach ensures that the strategy is balanced and aligned with long-term goals, facilitating strategic planning and management.