The Minimum Marketable Feature (MMF) framework is used to determine the smallest subset of functionality that can be delivered to customers and still provide value. This approach helps in prioritizing development efforts, reducing time to market, and focusing on core functionalities that meet customer needs. By implementing MMFs, organizations can ensure that they are not overbuilding their products and are efficiently utilizing their resources.
Identify the core value proposition of the product. | Break down the product features into smaller components. | Evaluate each component based on its potential impact and value to the customer. | Select the feature set that represents the minimum viable increment that can be marketed. | Develop, test, and refine the selected features. | Release the MMF to the market. | Gather feedback and iterate on the product.
Regularly review customer feedback | Prioritize features based on value and impact | Iterate quickly based on market response
Faster time to market | Reduced development costs | Focused product development on core value
Risk of underestimating customer needs | Potential for frequent iterations | May overlook long-term product vision
When launching a new product | When entering a competitive market quickly is crucial
For products requiring comprehensive features at launch | When the market demands a highly polished product