Keeley's Ten Types of Innovation framework provides a comprehensive approach to understanding and implementing innovation across different aspects of a business. It categorizes innovation into ten types, each focusing on different areas such as product features, customer engagement, and internal processes. This framework helps organizations to identify new opportunities for growth and differentiation, ensuring a holistic approach to innovation that can lead to sustainable competitive advantage.
Identify the current innovation landscape of your organization. | Select the relevant types of innovation to focus on based on strategic goals. | Generate ideas and solutions within each selected innovation type. | Develop prototypes or pilot programs to test these ideas in real-world scenarios. | Evaluate the results and refine the innovations based on feedback and data. | Implement the successful innovations across the organization.
Start with a clear understanding of your business strategy. | Focus initially on a few types of innovation that align closely with business goals. | Involve cross-functional teams to leverage diverse perspectives.
Provides a structured approach to innovation | Encourages a broad view of potential innovation areas | Facilitates differentiation and competitive advantage
Can be complex to implement across all ten types | May require significant resources and time | Risk of spreading efforts too thin without clear focus
When seeking to overhaul or refresh the business model | When entering a new market or launching new products
In very small or resource-constrained startups | When quick, tactical changes are needed rather than strategic overhauls