Keeley's Ten Types of Innovation

Keeley's framework primarily addresses strategic friction by providing a comprehensive guide to innovation avenues, helping organizations define their innovation strategy and identify opportunities beyond just product features. It guides companies to broaden their strategic perspective on innovation and align on key areas for growth.

Keeley's Ten Types of Innovation framework provides a comprehensive approach to understanding and implementing innovation across different aspects of a business. It categorizes innovation into ten types, each focusing on different areas such as product features, customer engagement, and internal processes. This framework helps organizations to identify new opportunities for growth and differentiation, ensuring a holistic approach to innovation that can lead to sustainable competitive advantage.

Score your

Measure my

Strategic

Friction

Steps / Detailed Description

Identify the current innovation landscape of your organization.
Select the relevant types of innovation to focus on based on strategic goals.
Generate ideas and solutions within each selected innovation type.
Develop prototypes or pilot programs to test these ideas in real-world scenarios.
Evaluate the results and refine the innovations based on feedback and data.
Implement the successful innovations across the organization.

Best Practices

Start with a clear understanding of your business strategy.
Focus initially on a few types of innovation that align closely with business goals.
Involve cross-functional teams to leverage diverse perspectives.