Impact Mapping

Impact Mapping helps organizations define the desired impacts of their efforts and visualize the connections between those impacts, the activities undertaken to achieve them, and the stakeholders involved. This framework primarily addresses the friction of unclear direction and conflicting priorities by providing a structured approach to strategic planning.

Impact Mapping is a collaborative strategic planning tool that focuses on aligning team activities with the overall business objectives. It is used to clearly identify and communicate assumptions, helping teams prioritize features, activities, and projects based on their potential impact on business goals. This framework is beneficial as it promotes iterative development, ensures all stakeholders are aligned, and helps in decision-making by visualizing the connections between deliverables and business outcomes.

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Steps / Detailed Description

Define the goal: Start by clearly defining the business goal or objective.
Identify actors: Determine who can influence or is affected by the goal.
Map impacts: Outline how actors can help achieve or hinder the goal.
Determine deliverables: Identify specific features or changes needed to influence the actors and achieve the impacts.