For readers of The Missing Link
The matrix, the scoring sheet from the appendix, and the frameworks Elena used at Vertex. Start with your own product.
Start here
The sticky-note moment, compressed. A first read on where your friction sits, benchmarked against 81 executives.
Take the QuickCheckThe full sheet from the appendix, scored for you. Then do what Stefan did: same questions, every role alone. The distance between the sheets is the finding.
Score your productYou have two numbers and a team that disagrees about them. That is the moment to bring someone in from outside.
Book a call with Norbert
The second axis
Product-market fit asks whether the market wants what you build. Product-company fit asks whether your company can build, sell, and support it without tearing itself apart.
The company runs smoothly. The market has moved.
Both fits hold. Rare, never permanent.
Nobody wants it, nobody can build it well.
The product works. The company stalls. Vertex, before Elena.
Elena's toolbox
Each one is written out without the plot in the framework library.