Core-Adjacent-Transformational (CAT)

The CAT framework primarily addresses strategic friction by helping businesses categorize innovation initiatives based on their strategic impact. It provides a framework for prioritizing projects aligned with different growth horizons, ensuring alignment with overall business direction and market opportunities.

The Core-Adjacent-Transformational (CAT) framework is a strategic tool used by businesses to manage and align their innovation portfolio. It divides projects into three categories: core innovations that optimize existing products for current customers, adjacent innovations that expand existing business into new markets or products, and transformational innovations that create completely new markets or services. This categorization helps companies allocate resources effectively, ensuring a balanced portfolio that supports sustainable growth.

Score your

Measure my

Strategic

Friction

Steps / Detailed Description

Identify and categorize all current and planned projects into core, adjacent, or transformational based on their nature and strategic impact.
Assess the potential market size, competitive advantage, and risk associated with each project.
Allocate resources strategically to ensure a balanced mix of safe, moderate, and high-risk projects.
Implement projects while continuously monitoring progress and adjusting strategies as necessary.