Market analysis frameworks help teams understand market size, structure, trends, competition, and customer segments. They support strategic positioning and reveal where the value pools are. These frameworks are essential when entering new markets or recalibrating product strategy. Use them to reduce blind spots and improve opportunity selection.
TAM-SAM-SOM stands for Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market, respectively. This framework is used to assess the potential market size at three different levels, helping businesses to strategically plan their product development, marketing, and sales efforts. It provides a clear view of the market from the broadest to the most directly reachable customers, thus aiding in resource allocation and strategy formulation.
The Competitor Analysis Framework helps businesses identify and analyze their competitors to understand strengths, weaknesses, market positions, and strategies. This framework is crucial for developing competitive strategies and making informed business decisions. It enables companies to anticipate competitor moves, discover market opportunities, and identify potential threats.