01 — TRIGGER
The VP of Product Management gave me a clear, two-stage brief.
First, a detailed market analysis: what was happening with fibre rollout in other countries? Which business models were prevailing? What role did open-access models play in markets that were ahead of us? Which models had not prevailed, and why? International, careful, with the understanding that Germany must not miss the cycle — and that we were still early enough to choose the strategy rather than be overtaken by it.
From that research, the second step: a portfolio and rollout strategy for the German fixed-line network, including the question of how that strategy should be financed and how its risk should be borne.
The result was a strategy paper that ran through 138 versions during the months of preparation before going to the board for decision. The version number isn't accidental — it is the most honest description of what producing a strategy of that magnitude in a corporation of that complexity actually costs.